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Top 3 cheaper Mailchimp alternatives to improve your WordPress Email Marketing

I bet that Mailchimp is the very first brand that comes to your mind when you think about WordPress email marketing, right? And that’s nothing wrong, Mailchimp brought a lot to the email marketing industry by bringing newsletter services to another level. However, with recent changes to their pricing model having growing subscribers list is not that cheap anymore. The good news is that these days there’s more and more cheaper Mailchimp alternatives that can offer loads of fantastic features and give your subscriber list a chance to grow.

Courious which service can be best solution for your site? Let’s dive in and check!


EmailOctopus is an easy-to-use marketing platform with really affordable pricing. As they introduce themselves: We’re committed to saving you money, we’ll never compromise on deliverability, and we’re passionate about providing great service with a personal touch. (We don’t have any reason to not believe and that’s why we decided to trust them with our email marketing!)

Key features:

  • Seamless integration with over 500 products and services through Zapier
  • Easy, simple and powerful email automation
  • Real-time analytics for your campaigns
  • Create custom forms in no time
  • Awesome and lightweight WordPress plugin
  • Option to integrate it with Amazon SES for unlimited emails


EmailOctopus offers free tier where you can have up to 2,500 subscribers and send up to 10,000 emails per month. Good news is that the pricing scales with your company so you can work your way up when you need it.

Who is this good for?

EmailOctopus seems to be perfect solution for people who can appreciate quality price ratio. With a really nice free plan it’s suitable both for people that are starting their adventure with email marketing or as well for those ones that already have quite large lists grown.


SendinBlue is a service that offers you a range of tools that help you build unique connections with your customers.

Key features

  • Generous free tier with unlimited contacts
  • Really nice drag and drop builder that allows you to create campaigns really quickly
  • Newsletter list segmentation and easy audience targeting
  • Very easy WordPress integration


You can easily start with free tier that offers you unlimited contacts and allows you to send up to 300 emails per day. Next tier removes the daily sending limit and is as low as $25.

Who is this for?

First of all it’s a great solution for people that already have large lists of customers and they don’t want to scale their pricing model yet. Sendinblue’s free tier will be also perfect for those that are starting their journey.


MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships.

Key features

  • Nice and user friednly drag & drop editor
  • Email automation, tagging, personalization and user segmentation
  • A/B testing
  • Delivering emails by timezone
  • Campaign reports and click maps


MailerLite offers a free tier that allows you to send up to 12000 emails and have up to 1,000 subscribers and is limited in functionality. Next tier starts with as low as 10\$ and removes the limit.

Who is this for

Based on how the MailerLite pricing plan is build it seems that it’s a good option for companies that have small amount of subscribers but are sending many newsletters monthly.

Summing up the Mailchimp alternatives comparison:

A lot has changed since Mailchimp was the #1 choice for cost-effective email marketing. As you see there are alternatives and all of them are offering free triers with affordable plans when you level up your tier. Consider your needs and your plans for growing your business and pick the one that suits you best. And remember – you can always try it for free without any obligations.

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